Lessons Learned One Year After Starting a Private Membership Site
Training courses were by far my biggest money maker at that point, but they also presented challenges. The content took many hours to create, only to be quickly outdated. A membership would focus on...
View ArticleHow 6 Pro Marketers Would Spend $10/day Buying Website Traffic
Molly Pittman – Vice President and Traffic Manager of Digital Marketer. Created a traffic system used by hundreds of businesses and is in the process of creating a mastery course that will certify...
View ArticlePinterest advertising: what you need to know
Pinterest’s early-June introduction of Buyable Pins revved up the conversation about Pinterest advertising — where it stands, how viable it is for advertisers, and how interested we need to be in the...
View ArticleEmail marketing gives 246% return for mid-sized businesses, but there’s a cost
If there is one thing marketers enjoy, it is getting more money back than they paid out. In fact, that is pretty much the job description. In a new study on email marketing solutions from Jon...
View ArticleThe Science Behind Brand Success on Instagram [Infographic]
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March...
View ArticleThis is an ad, but not really
Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you...
View ArticleSocial Media Advertising Success: How To Stand Out
If you had any doubts, the senior management shakeups at Twitter and Pinterest underscore the need for these media entities to yield sales, not just equity valuations. This shouldn’t be a surprise....
View ArticlePPC Worst Practices: 5 “Smart” Strategies That Are Actually Dumb
As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an...
View ArticleAdWords Upgraded URLs Deadline: July 1st
Time is ticking down to transition to Upgraded URLs in AdWords if you’re using any kind of tracking in your destination URLs. Google has announced the deadline for getting set up is July 1st. If...
View ArticleGoogle’s Website Call Conversion Tracking: Keyword Level Call Tracking For...
Last August, Google released its website phone call tracking feature, Website Call Conversions. This feature allows marketers to track website visitors from AdWords’ paid listings with call tracking...
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